Haichuan Zhao, Chenting Su, Zhongsheng Hua，“ Investigating Follower’ s Continual Intention to Follow a Brand Micro-blog: Perceived Value and Social Identification”， Information Development, Online published on August 26, 2015, DOI: 10.1177/0266666915602522 , (SSCI)
Haichuan Zhao, Chenting Su， Zhongsheng Hua“ To Participate or not to Participate in a Brand Micro-blog : Facilitators and Inhibitors of Brand Micro-blog Participation Intention” , Information Development, 2015,Accepted, (SSCI)
Haichuan Zhao, Lan Jiang, Chenting Su, and Zhongsheng Hua(2015) ,"Apology Or Denial? How Stability Attribution Affects Consumer Distrust Towards the Firm", in NA -Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research.
Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “The effects of social accounts on negative reviews in e-commerce: A stability attribution perspective”, AMA2015 Summer Marketing Educators’ Conference
Haichuan Zhao, Lan Jiang, Chenting Su, “ Remove the shadow of distrust in ecommerce: Apology or denial?” , 中国国际市场营销年会（ CMIC）， 2015 ISTP (CPCI)
Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “Mitigating customer distrust in e-commerce: A stability attribution perspective”, AMA 2015 Winter MarketingEducators’ Conference
Haichuan Zhao, Lan Jiang, Chenting Su, “Remove signs of distrust after a negative review emerge in E-commerce”, 中国国际市场营销年会（ CMIC）， 2014 ISTP (CPCI)
Xian Cheng, Stephen Shaoyi Liao, Haichuan Zhao, Xinbo Sun, Zhongsheng Hua, Yujing Xu, “A Study of Financial Contagion in Interbank System” Hawaii International Conference on System Sciences, HICSS-49: January 5-8, 2016
Haichuan Zhao, Xian Cheng, Chunqing Qin“Brand Community Engagement: a Comparison Between SEM and Fuzzy-set Qualitative Comparative Analysis”8th Annual American Business Research Conference, 2016, 获得最佳会议论文奖
